Stoney Creek, ON, Jan 26, 2010: Superior Radiant Products announced today that they have entered into a strategic alliance with GoGaS Goch GmbH & Co. KG, a prominent German company in the international heating industry.

SRP will begin marketing the GoGas High Efficiency Heater KMI Novus to the North American market. Their innovative technology is a world leader with installations such as the Ellis Park Stadium in Johannesburg South Africa, venue of the FIFA World Cup 2010. GoGas will in turn start to market Superior Radiant Products into their regional markets including Russia. Kevin Merritt, President of SRP, commented “We are excited about the prospects of introducing European heating technology into the North American market. Europe has, for a long period, been more advanced in high efficiency heating requirements and now that North America is placing greater priority on reduced emissions, we feel the timing of this alliance is very good.”

The synergies of the two companies in terms of product lines, markets and ambition are without conflict. GoGaS has a subsidiary company in Russia and SRP recently incorporated a subsidiary company in China. The ability for the alliance to provide a broad product line of highly efficient infrared equipment into these markets in addition to Europe and North America is unmatched.

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Superior Radiant Products Ltd (SRP) has been designing and manufacturing infrared heating equipment for the North American and international space heating markets since 1995, at its facility in Stoney Creek, Ontario, Canada.